The document more than meets the specifications for the assignment.
The document demonstrates sensitivity to the context.
The document addresses the right audience and meets that
audience's needs.
The content is worthwhile, rich, accurate, and complete.
The organization emphasizes what's important, makes information
easily accessible, motivates the right audience response, sorts
the familiar from the new and begins with the familiar.
The style is readable, fluid, appropriate, and correct in grammar
and mechanics.
The format and design are engaging and enhance content.